Meta may be just-short-of-criminally irresponsible, but at least they’re consistent.  Having decided that news coverage isn’t important to their business, even though Meta is an important news source for many people, they’ve decided to remove their Facebook News section in the UK, Germany and France.  They haven’t yet blocked links from news sites, as they did in Canada, but that seems certain to follow.

Fifty.io identifies advertising audience segments using advanced contextual analysis.  They recently teamed with Scope3 to let clients measure the carbon impact of their campaigns.  All good and noble, but the International Energy Agency estimates global energy-related CO2 emissions were over 36.8 billion metric tons in 2022  while Scope3 estimates that digital advertising creates 7.2 million metric tons (or maybe 13.9 million, although I couldn’t find the source of that figure).  That’s roughly 0.02% of the whole, which, one might argue, isn’t enough to matter.  

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.