Meta may be just-short-of-criminally irresponsible, but at least they’re consistent.  Having decided that news coverage isn’t important to their business, even though Meta is an important news source for many people, they’ve decided to remove their Facebook News section in the UK, Germany and France.  They haven’t yet blocked links from news sites, as they did in Canada, but that seems certain to follow.

Fifty.io identifies advertising audience segments using advanced contextual analysis.  They recently teamed with Scope3 to let clients measure the carbon impact of their campaigns.  All good and noble, but the International Energy Agency estimates global energy-related CO2 emissions were over 36.8 billion metric tons in 2022  while Scope3 estimates that digital advertising creates 7.2 million metric tons (or maybe 13.9 million, although I couldn’t find the source of that figure).  That’s roughly 0.02% of the whole, which, one might argue, isn’t enough to matter.  

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.