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Mexican startup Vivanta aims to be the suite for providing health data to companies

Vivanta analyzes not only devices such as smartwatches but also smartphones and other fitness devices with Internet access, giving it the whole user journey, with data such as heart rate, steps walked, sleep quality, and respiratory rate, all obtained with prior authorization. Its clients will then be able to create data-driven products, such as insurtech solutions and even fintech solutions that reward good health habits. The Mexico-based startup plans to provide its clients with tools to connect, understand and use people’s data.

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Brazilian motorcycle rental startup Mottu revs up with $40M to help more Latin Americans become couriers

July 7, 2022

Mottu, a São Paulo-based motorcycle rental startup, has raised $30 million in equity in a Series B round of funding, and also had secured $10 million in debt financing. Mottu started operations in early 2020 with a fleet of 200 motorcycles in its home city of São Paulo. By year’s end, it was up to 1,000 motorcycles and $2 million in annual recurring revenue (ARR). Today, the startup operates in eight Brazilian cities and Mexico City with a fleet of 10,000 motorcycles.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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