Ascential plc, the specialist information, analytics and eCommerce optimisation company in the United Kingdom, has acquired Intrepid E-Commerce Services Pte. Ltd. (Intrepid), a provider of eCommerce execution services to brands in Singapore.

Vivanta analyzes not only devices such as smartwatches but also smartphones and other fitness devices with Internet access, giving it the whole user journey, with data such as heart rate, steps walked, sleep quality, and respiratory rate, all obtained with prior authorization. Its clients will then be able to create data-driven products, such as insurtech solutions and even fintech solutions that reward good health habits. The Mexico-based startup plans to provide its clients with tools to connect, understand and use people’s data.