Sticking with business news, mobile advertising and analytics company UberMedia has acquired Cintric, which packages location information from mobile apps This gives UberMedia a new data stream. It’s a reminder that mobile advertising and location data go hand-in-hand and are increasingly important. But you knew that.
One of the most astonishing trends of the past few decades has been people’s seemingly bottomless appetite for consuming more media.
You weren’t especially interested in yesterday’s update on the struggle for Internet dominance, Dear Reader.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.