Although 70% of consumers are mobile gamers, 21% of mobile gamers aren’t reached by social ads. With 150 million mobile gamers in the U.S., that 21% represents a large potential audience. Games represent 10.6% of all mobile time spent but only 3.9% of total ad spend, leaving big opportunities, according to a report by mobile ad agency Digital Turbine in collaboration with app intelligence firm Apptopia.
Interpublic Group (IPG), the ad agency and media holding company, has launched IPG Engine, a platform that leverages Adobe GenStudio for AI-driven content creation, production and activation. Adobe capabilities available in GenStudio include Adobe Workfront, Adobe Experience Manager, Adobe Express and Adobe Firefly. The Engine will leverage IPG-owned Acxiom’s data and identity tools to support its profiling and audience creation capabilities.
TransUnion’s marketing arm TruAudience is partnering with data clean room vendor Samooha, which was purchased last year by Snowflake. Users will be able to access TransUnion’s marketing identity graph natively within Samooha and securely collaborate in sharing customer data without compromising privacy.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.