Canada-based digital marketing agency Mrkt360 is collaborating with Argentine agencies Comuniquemos Hoy and 4Latam to introduce Google’s newest product offering for advertisers called DV360 in Latin America. Mrkt360 is among the few global agencies who are trained to deploy DV360, which allows for complete end-to-end campaign management from one platform. Under the agreement, Comuniquemos Hoy and 4Latamto will offer DV360 services to their clients with Mrkt360’s support.

Domino’s needed to turn its focus to online delivery and build more engagement across its digital platforms, so they implemented Segment platform with a use case of cross-sell/upsell campaigns via personalized offers. They launched a series of Facebook and Google ads campaigns to influence customer conversion and retention and they were able to identify eight cohorts of customers and create personalized customer journeys for each based on behaviors. They increased campaign effectiveness, producing a 700% increase in ROAS (return on ad spend) and 65% decrease in CPA (cost per acquisition).