Modelorama to Host In-Store Media Network in 50,000 LATAM Locations

Mexico’s Grupo Modelo, Intel Corporation and Retailigent Media will work VSBLTY Groupe Technologies and Tech Mahindra to roll out, operate, and analyze video cameras, screens, and hardware to create the largest in-store media network in Latin America. In addition to advertising the network will provide store traffic and customer anonymous demographics, coupled with daily sales, critical operations-related data and real time security. Deployment is already underway in Mexico, Ecuador, Colombia and Peru.

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MRKT360, Comuniquemos Hoy and 4Latam Aim to Revolutionize Digital Marketing in Latin America with Their Partnership

July 8, 2021

Canada-based digital marketing agency Mrkt360 is collaborating with Argentine agencies Comuniquemos Hoy and 4Latam to introduce Google’s newest product offering for advertisers called DV360 in Latin America. Mrkt360 is among the few global agencies who are trained to deploy DV360, which allows for complete end-to-end campaign management from one platform. Under the agreement, Comuniquemos Hoy and 4Latamto will offer DV360 services to their clients with Mrkt360’s support.

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Domino’s Mexico Implemented Segment CDP Platform to Increase ROAS, Revenue and Incremental Orders Across All Ecommerce Channels

July 8, 2021

Domino’s needed to turn its focus to online delivery and build more engagement across its digital platforms, so they implemented Segment platform with a use case of cross-sell/upsell campaigns via personalized offers. They launched a series of Facebook and Google ads campaigns to influence customer conversion and retention and they were able to identify eight cohorts of customers and create personalized customer journeys for each based on behaviors. They increased campaign effectiveness, producing a 700% increase in ROAS (return on ad spend) and 65% decrease in CPA (cost per acquisition).

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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