Data-driven advertising is the foundation of Facebook’s wealth, but mobile analytics firm Ogury found that 90% of mobile users find targeted ad messages annoying and 54% say the most annoying thing is that they’re irrelevant. They conclude that advertisers on Facebook and elsewhere aren’t getting as much value from their data as they think.
Adobe has announced that Microsoft-Accenture joint venture Avanade will build a practice to connect Adobe Experience Manager and Campaign with Microsoft Dynamics 365 and Azure. The deal illustrates the importance of such integration and how hard it is. Adobe, Microsoft and Accenture are all partners in the Open Database Initiative but apparently have decided that direct Adobe-Microsoft integrations can’t wait for ODI to be ready.
NewsCred helps companies plan, execute, and measure content marketing programs. Not as sexy as privacy (who ever thought they’d be reading that?) but still important. They’ve just taken $20 million in new funding, bringing their total to about $109 million.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.