Data-driven advertising is the foundation of Facebook’s wealth, but mobile analytics firm Ogury found that 90% of mobile users find targeted ad messages annoying and 54% say the most annoying thing is that they’re irrelevant. They conclude that advertisers on Facebook and elsewhere aren’t getting as much value from their data as they think.
Adobe has announced that Microsoft-Accenture joint venture Avanade will build a practice to connect Adobe Experience Manager and Campaign with Microsoft Dynamics 365 and Azure. The deal illustrates the importance of such integration and how hard it is. Adobe, Microsoft and Accenture are all partners in the Open Database Initiative but apparently have decided that direct Adobe-Microsoft integrations can’t wait for ODI to be ready.
NewsCred helps companies plan, execute, and measure content marketing programs. Not as sexy as privacy (who ever thought they’d be reading that?) but still important. They’ve just taken $20 million in new funding, bringing their total to about $109 million.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.