Switching gears, here’s a MightyHive survey about use of first party data. Several interesting results, including that the majority of companies use less than half the potential of their data, more successful companies rely heavily on agencies, consultants, and other external resources, and the biggest challenges have to do with accuracy, cost, and privacy, not technology issues. Worth a look.
It seems the News Gods were too busy with their Halloween costumes to make anything happen on Thursday. So let’s roll back to Wednesday, when marketing analytics vendor TapClicks bought reporting tool builder Megalytic. Data gathered by TapClicks’ 200+ connectors will now feed Megalytic dashboards.
Halloween is the right day to announce a “headless digital experience cloud”, which sounds a bit scary. It’s like a headless CMS (meaning you can access its functions via APIs in addition to a conventional user interface) but with more functions. Bloomreach says they have the first one. Trick or treat?
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.