Most Companies Use Less the Half the Potential of First Party Data: MightyHive Report

Switching gears, here’s a MightyHive survey about use of first party data. Several interesting results, including that the majority of companies use less than half the potential of their data, more successful companies rely heavily on agencies, consultants, and other external resources, and the biggest challenges have to do with accuracy, cost, and privacy, not technology issues. Worth a look.