TapClicks Buys Megalytic to Build Better Dashboards

It seems the News Gods were too busy with their Halloween costumes to make anything happen on Thursday. So let’s roll back to Wednesday, when marketing analytics vendor TapClicks bought reporting tool builder Megalytic. Data gathered by TapClicks’ 200+ connectors will now feed Megalytic dashboards.

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Sharpen Technologies Unifies Data for Call Center Agents

November 4, 2019

There are two classic CDP use cases: updating retargeting lists based on subsequent behavior and showing a complete profile to call center agents. So it’s worth noting that call center vendor Sharpen Technologies has added an option to ingest, combine, and present data from all sources. Regardless of whether it qualifies as a true CDP, it shows operational vendors trying to solve a problem that CDP addresses.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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