News

Most Facebook Users Don’t Know It Classifies Them: Pew Research

I know you’re not that interested in privacy news, Dear Reader, but figure I can still slip in the occasional factiod. For example: a Pew study that found 74% of Facebook users don’t know the platform classifies their interests and 51% are not comfortable when they find out. Oh, and 27% say Facebook gets it wrong. Bear the first two figures in mind the next time someone says data gathering is based on consent. Remember the last one when you think about using that data for your own targeting.

More News

Next Article

Online Video Fuels Rise in Over-the-Air TV

January 21, 2019

Hi, it’s Jamie, your faithful Department of the Obvious Intern. We’ve been having a slow year so I’m helping our Department of Counter-Intuitive Results. Lots of fun over there and they have better snacks. One hot item: Internet video has led to a rise in over-the-air TV viewing. Nielsen found that people who don’t want to pay for cable have discovered they can get their local broadcasts for free with this thing called an “antenna”. It’s like wi-fi without a router. Amazing!

CDPI Newsletter
Previous Article

Purchase Decision Network Gives Marketers Access to Shopping List Data

January 17, 2019

Maybe you thought the ads in that free shopping list app paid for the service? Don’t be silly. Purchase Decision Network, which captures lists from more than 50 million monthly shoppers, is now selling the contents through Kiip, Kochava and LiveRamp to use on other networks. Creeped out that marketers can send ads based on your shopping list? Feel better knowing that PDN won’t tell them your name?

CDPI Newsletter
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter