Omnicom has completed the acquisition of cloud-based digital commerce platform Flywheel, which offers retail media management, digital shelf analysis, and competitive intelligence. Global marketing and comms company Omnicom views the acquisition as responsive to increasing customer demands for digital commerce and retail media solutions. The cost of the acquisition (over $800 million) may signal that holding companies are ready to invest in the retail media space.

There is direct correlation between an increase in personalised training and positive sales rates and performance — that’s a statement 77% of respondents agreed with in a new survey fielded by LXA in association with Seismic. The international survey of over 200 respondents from B2B organizations also identified budget constraints and data quality and integration as the biggest barriers to achieving sales enablement maturity. The ongoing data challenge is something sales clearly shares in common with marketing.

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.