mParticle Adds Central Data Catalog
Meanwhile, mParticle has launched Data Master, which gives users new tools to catalog data gathered by the system. The key benefit is a central repository that collects information about inputs in one place.
Meanwhile, mParticle has launched Data Master, which gives users new tools to catalog data gathered by the system. The key benefit is a central repository that collects information about inputs in one place.
All-in-one marketing software vendor Infusionsoft has changed its name to Keap and launched client management product fewer functions than its previous flagship system, which will also remain available. A some-in-one product, as it were. The vast majority of small businesses couldn’t make effective use of the original system.
Turns out you’re not paranoid: that smart lightbulb really is spying on you.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.