mParticle Adds Central Data Catalog
Meanwhile, mParticle has launched Data Master, which gives users new tools to catalog data gathered by the system. The key benefit is a central repository that collects information about inputs in one place.
Meanwhile, mParticle has launched Data Master, which gives users new tools to catalog data gathered by the system. The key benefit is a central repository that collects information about inputs in one place.
All-in-one marketing software vendor Infusionsoft has changed its name to Keap and launched client management product fewer functions than its previous flagship system, which will also remain available. A some-in-one product, as it were. The vast majority of small businesses couldn’t make effective use of the original system.
Turns out you’re not paranoid: that smart lightbulb really is spying on you.
Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence. Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management. The company has more than 1,000 global clients across Europe and South America.