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mParticle Simplifies Loading Mobile App Events to Facebook

CDP mParticle has added an integration to upload mobile app events to Facebook’s advertising platform in real time. This program will save marketers the effort of developing custom data feeds into Facebook. Good to know that Facebook’s other problems haven’t stopped it from finding ways to capture more data.

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Security Firm Shows Second-Hand Amazon Echo Could Spy on Buyers

September 24, 2018

Sorry to rain on the parade, but we also have a report that security researchers have shown a second-hand Amazon Echo can spy on people. This is so not surprising that we almost handed it over to our Department of the Obvious. Better news: the California legislature has passed a law setting security regulations for Internet of Things devices. This Digital Trends article says the law leaves much to be desired. But it’s a start.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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