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Narrative Raises $8.5 Million Series A for Customer Data Marketplace

Did someone say location data? Narrative will sell you that, along with demographics, devices, purchases, Web behavior, TV viewership, and other data from 30+ providers. Its online marketplace aims to remove the traditional hassle from customer data buying. Narrative just raised an $8.5 million Series A, bringing their total funding to nearly $14 million.

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Consumers Will Watch Ads in Return for Free TV: Unruly Report

August 31, 2020

Let’s peer today at life’s second-most interesting topic: consumer behavior. We’ll start with this Unruly report (that’s the company name; the report is well-behaved) on connected TV viewers. Headline finding is 73% of U.S. consumers would rather watch ads on free TV than pay for ad-free TV content. Times being what they are, consumers are even more likely to seek free options: 35% have tried a new ad-supported streaming service since the pandemic began and 79% plan to continue.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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