Shoppable content is a big trend right now. NBCUniversal is adding its bit with NBCUniversal Checkout. It will let consumers make a purchase by scanning a code on the TV screen or Web page, which will take them to an online shopping cart.
Dynamic Yield continues to expand beyond its roots in Web site personalization, adding a feature to send campaign audiences to email, ad networks, call centers, and other channels. Last month’s enhancement let them include offline purchase data to their unified customer profiles. https://www.dynamicyield.com/blog/bridging-online-and-offline-purchase-data-for-personalizationAlthough Dynamic Yield casually refers to having “CDP product”, it’s not clear they meet RealCDP requirements for handling all data types and easily sharing the profiles with other systems.
Digital transformation occupies a meta-hype class of its own. Marketers will be pleased that this Mindtree study found Digital Officers are most successful at improving digital experience. They’ll be less happy to learn that the vast majority of CDOs come from IT (69%), while just 8% come from marketing or sales.
Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.