CDP Segment has launched a no-code tool to simplify collection of data from client Web sites. If that sounds familiar, it’s because you read last week about a no-code integration tool from Tealium and new connectors from Arm Treasure Data. Irony alert: it takes a technician to properly compare these tools built for non-technical users.

If you want a broader view of where TV ads are headed, this study from Viant shows that linear (traditional) TV is losing ground but new options including programmatic linear TV and connected (Internet-delivered) TV are growing. They see household-level TV targeting as the way of the future.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.