NBCUniversal Unveils One Platform Total Audience

In the latest evolution of its One Platform solution, NBCUniversal has launched One Platform Total Audience. The new technology will use AI and predictive analytics to create a single media plan across live and streaming TV targeting a brand’s chosen audience segment. It will combine NBCUniversal’s first-party data with advertisers’ data sets to support targeting at scale.  No cookies here, folks.

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80% of Organizations are Allocating Budget to Generative AI Marketing Initiatives

January 11, 2024

Eighty percent of organizations surveyed for the Capgemini Research Institute’s CMO Playbook series have either already allocated budget to integrating genAI into marketing, or plan to do so in the next six months. Sixty percent believe the potential benefits of the technology outweigh the risks. The survey also found a consensus that AI would supplement rather than replace human creativity.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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