Eighty percent of organizations surveyed for the Capgemini Research Institute’s CMO Playbook series have either already allocated budget to integrating genAI into marketing, or plan to do so in the next six months. Sixty percent believe the potential benefits of the technology outweigh the risks. The survey also found a consensus that AI would supplement rather than replace human creativity.
The Federal Trade Commission has stepped in to ban X-Mode Social and its successor company Outlogic from sharing or selling sensitive location data. This is in a settlement of FTC allegations that the company sold location data that could be used to track, for example, visits to reproductive health clinics or domestic abuse shelters. This is the FTC’s first settlement with a data broker over the use of sensitive location information.
In the latest evolution of its One Platform solution, NBCUniversal has launched One Platform Total Audience. The new technology will use AI and predictive analytics to create a single media plan across live and streaming TV targeting a brand’s chosen audience segment. It will combine NBCUniversal’s first-party data with advertisers’ data sets to support targeting at scale. No cookies here, folks.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.