According to the latest Bazaarvoice Shopper Experience Index, reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert.
Within a decade of operations in India, IDFC Asset Management Company (AMC) has become one of the most trusted mutual fund companies. The integration with Salesforce has helped them to offer delightful customer experiences that moved beyond run-of-the-mill ads to meaningful and relevant content. They were able to automate email marketing, store large databases and produce meaningful reports of campaign performance.
Enterprise data platform for Salesforce, Odaseva, is extending operations across the Asia-Pacific region as well as UK as it also releases new product offerings.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.