Gig workers, including Uber drivers and those who work for food delivery services would be granted rights to negotiate employment rights, including minimum base pay, hours, and insurance if a law introduced by Australia’s center-left Labor government goes into effect. This is an issue being considered by many countries, and in the EU, which is working on draft rules.
Mitgo has launched ‘Takeads’, a privacy-first and cookieless platform to bring a user-centric approach to native advertising in the Middle East and North Africa (MENA) region. The mar-tech (marketing technology) company started to work on its native advertising offering five years ago. Takeads’ delivers targeted advertisements without utilising the users’ personal or behavioural tracking data. Instead of user data, its analytical algorithm runs on content analysis.
Launched in 2016, Desygner has a base of 32 million users worldwide. It is growing rapidly with a million new users a month and has also attracted major corporations, including Oracle, Microsoft, and Shutterstock. Now, the self-funded company is prepared to go after Melbourne-based and heavily funded Canva, which is estimated to be worth AU$39 billion (US$26.5 billion).
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.