Mitgo launches privacy-first native advertising platform takeads in MENA

Mitgo has launched ‘Takeads’, a privacy-first and cookieless platform to bring a user-centric approach to native advertising in the Middle East and North Africa (MENA) region. The mar-tech (marketing technology) company started to work on its native advertising offering five years ago. Takeads’ delivers targeted advertisements without utilising the users’ personal or behavioural tracking data. Instead of user data, its analytical algorithm runs on content analysis.