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Mitgo launches privacy-first native advertising platform takeads in MENA

Mitgo has launched ‘Takeads’, a privacy-first and cookieless platform to bring a user-centric approach to native advertising in the Middle East and North Africa (MENA) region. The mar-tech (marketing technology) company started to work on its native advertising offering five years ago. Takeads’ delivers targeted advertisements without utilising the users’ personal or behavioural tracking data. Instead of user data, its analytical algorithm runs on content analysis.

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Stc Group’s subsidiary center3 collaborates with Oracle

September 7, 2023

Center3 by stc, a regional data center and data services provider, has announced a strategic collaboration with Oracle to provide hosting and data services for the planned Oracle Cloud Riyadh Region as well as support the expansion of the existing Oracle Cloud Jeddah Region. This will help accelerate the rollout of Oracle Cloud Infrastructure (OCI) services to support the increasing cloud computing demands of private and public sector organizations in Saudi Arabia.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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