Blockchain is cool, but a “video-based CRM” sounds cooler. Interactive video company nFusz has just released one, called notifiCRM. It joins notifiWeb, notifADS, and notifLINKS in their stable. nFusz tech can embed clickable links within videos and also creates super-annoying attention-grabbing “walk out videos” that play on top of other applications. In addition to video distribution, NotifiCRM has the usual CRM functions such as list imports and drip campaigns.
Amplero, which uses artificial intelligence to generate and optimize highly-segmented marketing programs, announced a $17.5 million Series B funding. The company also announced enhancements to its Learned Insights feature, which presents marketers with human-friendly insights, alerts, and performance measurements.
Enough financial news. Here’s an 88-page report from Marketo on “engagement”. I was most intrigued to find that B2B buyers are consistently more demanding than B2C buyers when it comes to personalized treatments. Less surprising: 85% of marketers think their organization provides a consistent experience across channels but 56% of consumers think brands could do a better job. Tech was cited by marketers as the biggest obstacle to doing better. And much, much more….remember, 88 pages.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.