Amplero, which uses artificial intelligence to generate and optimize highly-segmented marketing programs, announced a $17.5 million Series B funding. The company also announced enhancements to its Learned Insights feature, which presents marketers with human-friendly insights, alerts, and performance measurements.

Enough financial news. Here’s an 88-page report from Marketo on “engagement”. I was most intrigued to find that B2B buyers are consistently more demanding than B2C buyers when it comes to personalized treatments. Less surprising: 85% of marketers think their organization provides a consistent experience across channels but 56% of consumers think brands could do a better job. Tech was cited by marketers as the biggest obstacle to doing better. And much, much more….remember, 88 pages.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.