Switching back to hard data: Nielsen identified more than 1,200 website URLs containing anti-Asian hate speech and found more than 250 ad campaigns that ran on them, with a spend of $153 million in the first quarter of this year alone. The list includes a dozen Fortune 500 companies who were effectively funding hate speech but Nielsen pulls its punch by not naming them.
This IAS study relied on consumer surveys rather than behaviors, so it’s not as reliable as a real test. But you’ll still probably like the answers: 77% of Twitter users said they’re comfortable sharing data with Twitter for a better ad experience; 59% said they’re remember an in-feed ad if it was relevant to surrounding content; and 54% said they’re comfortable engaging with ads that appear next to “personal content”, whatever that means.
By using data categorization, discovery & redaction, and deduplication techniques, this addresses one of the most difficult tasks in responding to Data Subject Access Requests (DSAR).
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.