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Nielsen Finds 250 Companies Funding Hate Speech But Won’t Name Them

Switching back to hard data: Nielsen identified more than 1,200 website URLs containing anti-Asian hate speech and found more than 250 ad campaigns that ran on them, with a spend of $153 million in the first quarter of this year alone.  The list includes a dozen Fortune 500 companies who were effectively funding hate speech but Nielsen pulls its punch by not naming them.

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Twitter Users Will Share Data for Relevant Ads: IAS Survey

May 25, 2021

This IAS study relied on consumer surveys rather than behaviors, so it’s not as reliable as a real test.  But you’ll still probably like the answers: 77% of Twitter users said they’re comfortable sharing data with Twitter for a better ad experience; 59% said they’re remember an in-feed ad if it was relevant to surrounding content; and 54% said they’re comfortable engaging with ads that appear next to “personal content”, whatever that means.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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