Trying to replace the targeting capabilities lost to new privacy rules is arguably a new national sport.  The team of Strategus, Intent IQ, and PubMatic has entered the game with a Connected TV-to-mobile retargeting play that matches a brand’s first-party data with audiences in IntentIQ’s DMP, and then buys ads through PubMatic.  The key is IntentIQ’s ability to cross-reference Connected TV households with mobile devices without using personal or device identifiers.

Twilio is making its third layoff in fifteen months, a 5% cut that will remove about 300 people from the payroll. CEO Jeff Lawson blamed higher spending on go-to-market roles for the Segment CDP, which has not produced the expected results. Some cuts will also reduce sales spending on the Flex cloud-based contact center.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.