Trying to replace the targeting capabilities lost to new privacy rules is arguably a new national sport.  The team of Strategus, Intent IQ, and PubMatic has entered the game with a Connected TV-to-mobile retargeting play that matches a brand’s first-party data with audiences in IntentIQ’s DMP, and then buys ads through PubMatic.  The key is IntentIQ’s ability to cross-reference Connected TV households with mobile devices without using personal or device identifiers.

Twilio is making its third layoff in fifteen months, a 5% cut that will remove about 300 people from the payroll. CEO Jeff Lawson blamed higher spending on go-to-market roles for the Segment CDP, which has not produced the expected results. Some cuts will also reduce sales spending on the Flex cloud-based contact center.

Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.