Trying to replace the targeting capabilities lost to new privacy rules is arguably a new national sport.  The team of Strategus, Intent IQ, and PubMatic has entered the game with a Connected TV-to-mobile retargeting play that matches a brand’s first-party data with audiences in IntentIQ’s DMP, and then buys ads through PubMatic.  The key is IntentIQ’s ability to cross-reference Connected TV households with mobile devices without using personal or device identifiers.

Twilio is making its third layoff in fifteen months, a 5% cut that will remove about 300 people from the payroll. CEO Jeff Lawson blamed higher spending on go-to-market roles for the Segment CDP, which has not produced the expected results. Some cuts will also reduce sales spending on the Flex cloud-based contact center.

Meta this week announced a round of performance-based layoffs likely affecting some 5% of its global staff. Zuckerberg is claiming to “raise the bar on performance management.” Meanwhile, employees are being encouraged to assist in the recruitment of machine learning engineers.