Lytics has introduced an ad targeting tool, Interest Engine, that defines a set of topics for each advertiser, uses the Google Protected Audiences API to store the topics relevant to each individual within their browser, and matches the topics against available advertisements.  Like all Protected Audiences applications, this approach enables creation of (relatively) large audiences without tracking known individuals.

No device is more mobile than an automobile.  Nielsen Gracenote is helping auto makers offer personalized entertainment with Nexus Auto, which uses Gracenote to translate metadata from different platforms, apps, and media types into a common language, making it easier to deliver content that matches user interests.  Nielsen positions this as helping auto makers build brand loyalty through a better experience, but you can bet there’s an advertising angle as well.

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.