Beleaguered media measurement giant Nielsen Holdings has agreed to be bought by a private equity consortium, in a deal valued at $16 billion. Nielsen had previously rejected a $9 billion offer from some of the same investors. Nielsen has been a public company since 2011.
Just one day after announcing its Retail Data Cloud, Snowflake extended its reach with a deal to that makes it easier for Amazon sellers use to use Amazon purchase data for demand forecasting. There’s no customer-level data involved, but it’s one more data set that Snowflake users can access through the Amazon Data Marketplace. Amazon also announced a separate deal to connect the Retail Data Cloud with Blue Yonder’s retail supply chain system.
Who says time travel is impossible? We have nothing new today, Dear Reader, so we’re transporting you back to March 23, 2022, when data orchestration platform Astronomer announced a $213 million Series C, bringing total funding to $283 million. You’ve grown to care about data tech, right?
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.