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Nielsen Holdings Accepts $16 Billion Private Equity Buy-Out

Beleaguered media measurement giant Nielsen Holdings has agreed to be bought by a private equity consortium, in a deal valued at $16 billion.  Nielsen had previously rejected a $9 billion offer from some of the same investors.  Nielsen has been a public company since 2011.

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Snowflake Adds Amazon Demand Data to Retail Data Cloud

March 30, 2022

Just one day after announcing its Retail Data Cloud, Snowflake extended its reach with a deal to that makes it easier for Amazon sellers use to use Amazon purchase data for demand forecasting. There’s no customer-level data involved, but it’s one more data set that Snowflake users can access through the Amazon Data Marketplace. Amazon also announced a separate deal to connect the Retail Data Cloud with Blue Yonder’s retail supply chain system.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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