Snowflake Adds Amazon Demand Data to Retail Data Cloud

Just one day after announcing its Retail Data Cloud, Snowflake extended its reach with a deal to that makes it easier for Amazon sellers use to use Amazon purchase data for demand forecasting. There’s no customer-level data involved, but it’s one more data set that Snowflake users can access through the Amazon Data Marketplace. Amazon also announced a separate deal to connect the Retail Data Cloud with Blue Yonder’s retail supply chain system.