It’s not exactly privacy but our third item is a strategic alliance on brand safety between Nielsen and OpenSlate. OpenSlate scores more than 600 million ad-supported videos for content, quality and brand suitability. It’s another example of Internet safety issues becoming mainstream concerns that attract mainstream solutions.
Retail marketing platform Ometria has raised a $21 Series B for AI-powered personalization. TechCrunch thinks Ometria is the only marketing system that’s built specifically for retail and creates unified customer profiles. It’s not.
It may seem that Twitter’s core business is irresponsibly spreading fake news, but the company says “Twitter becoming more Twittery” really means being “conversational and fun”. Somehow this translates into spending on out of home media and experiences, according to DigiDay. So the real world seems to have a future as well.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.