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Nigerian Investtech startup GetEquity expands to Kenya

GetEquity, a fundraising and venture portfolio management company that aims to reduce friction between founders and the funding they need by giving them access to a wide range of funding options, has expanded to Kenya. On the GetEquity platform Startups can list themselves and market to institutional investors and public users, and anyone can buy equity in a listed startup for as little as US$10.

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Nigerian at-home lab testing startup HealthTracka raises $1.5M funding for expansion to Kenya, Ghana

June 30, 2022

Nigerian at-home lab testing startup HealthTracka has raised US$1.5 million in funding to expand into Kenya and Ghana in the coming months.  Founded in May 2021, Healthtracka provides B2C services where users book their lab tests on the website, have their samples collected at home and get digital results, with the cost of tests also covering a doctor’s review of results; and B2B services – offering API infrastructure for tele-health service providers, hospitals, and pharmacies.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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