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Nigerian at-home lab testing startup HealthTracka raises $1.5M funding for expansion to Kenya, Ghana

Nigerian at-home lab testing startup HealthTracka has raised US$1.5 million in funding to expand into Kenya and Ghana in the coming months.  Founded in May 2021, Healthtracka provides B2C services where users book their lab tests on the website, have their samples collected at home and get digital results, with the cost of tests also covering a doctor’s review of results; and B2B services – offering API infrastructure for tele-health service providers, hospitals, and pharmacies.

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Nigerian Investtech startup GetEquity expands to Kenya

June 30, 2022

GetEquity, a fundraising and venture portfolio management company that aims to reduce friction between founders and the funding they need by giving them access to a wide range of funding options, has expanded to Kenya. On the GetEquity platform Startups can list themselves and market to institutional investors and public users, and anyone can buy equity in a listed startup for as little as US$10.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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