Changing the subject a bit, Engagement Labs found that there’s literally zero correlation between online and offline conversations about companies. Their message is that both are important but must be measured separately. Good point.
Hi folks, it’s Jamie, CDP Institute’s Department of the Obvious intern. Make that Senior Intern, actually – the boss recognized my fine work with a new title. Still no salary but he’s thinking about it. In the meantime, a GetResponse study found subject lines, quick response, and frequency impact email open rates. Turns out that weekly newsletters are more likely to be read than daily ones. I’d tell the boss but then I’d have even fewer chances to write.
We don’t usually cover CDP marketing ploys but we’ve never seen anyone give away a CDP as conference swag. Stop by the BlueVenn booth at DMEXCO, MarTech East, or Technology for Marketing next month and you might not get a free t-shirt but you will be able to enter a drawing for a free BlueVenn implementation and one-year license. The CDP Institute will present at all three events but we promise not to enter the contest.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.