Changing the subject a bit, Engagement Labs found that there’s literally zero correlation between online and offline conversations about companies. Their message is that both are important but must be measured separately. Good point.
Hi folks, it’s Jamie, CDP Institute’s Department of the Obvious intern. Make that Senior Intern, actually – the boss recognized my fine work with a new title. Still no salary but he’s thinking about it. In the meantime, a GetResponse study found subject lines, quick response, and frequency impact email open rates. Turns out that weekly newsletters are more likely to be read than daily ones. I’d tell the boss but then I’d have even fewer chances to write.
We don’t usually cover CDP marketing ploys but we’ve never seen anyone give away a CDP as conference swag. Stop by the BlueVenn booth at DMEXCO, MarTech East, or Technology for Marketing next month and you might not get a free t-shirt but you will be able to enter a drawing for a free BlueVenn implementation and one-year license. The CDP Institute will present at all three events but we promise not to enter the contest.
Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network. They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.