Teradata sold its most of marketing applications last year when it divested Aprimo. But the company did keep its real time marketing and customer interaction manager products, which predated the Aprimo acquisition. The company just announced enhancements related to customer journey management, including better analytics, visualization, and offer simulation.
Customer data platform vendor ActionIQ has received $13 million in Series A funding. The company launched its system last November. It has a rich big data heritage: co-founder Tasso Argyros previously founded Aster Data, and co-founder Nitay Joffee was a core contributor to HBase and Giraph.
And, since the real world just isn’t big enough for all the messages marketers need to send, start-up ADVR has launched a “discovery marketing engine for virtual and augmented reality applications”.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.