ADVR Embeds Brand Stories in Virtual and Augmented Realities
And, since the real world just isn’t big enough for all the messages marketers need to send, start-up ADVR has launched a “discovery marketing engine for virtual and augmented reality applications”. This doesn’t do anything so mundane as inject ads into alternate realities. Instead, it builds in “branded stories or complementary in-world experiences” into games and other virtual environments, potentially including “protracted stories that persist across multiple realities.” So those shoes that chase you across the internet in retargeting ads can now really chase you across the internet. Tell me that’s not a nightmare.