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Numerator Launches Omni-Channel Market Share Measurement

Market research firm Numerator is joining the omni-channel measurement wars with a new marketing share measurement system that fixes the problems with retail sales data, which now capture less than half of all purchases. The system achieves this magic by using a 1+ million household panel. Numerator was bought earlier this month by Kantar for $1.5 billion.

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ANA Attacks Programmatic Media Transparency with an RFP

April 30, 2021

Ad industry group ANA has issued a Request for Proposal for a study of programmatic media transparency, which the ANA described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.” ANA CEO Bobo Liodice added that “Marketers do not have a fully transparent line of sight into their programmatic supply chains”. Jamie in our Department of the Obvious is impressed.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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