Observe.AI Raises $125 Million Series C for Phone Agent Support

Observe.AI, which offers AI-powered insights into contact center interactions, has raised a $125 million Series C, bringing total funding to $214 million.  Observe.AI uses speech analysis to understand conversations, recommend responses to call center agents, and execute intelligent workflows.

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Omnicom Teams with Firework to Put Livestream, Shoppable Video on Brand Websites

April 12, 2022

This was going to be a story about Omnicom Media Group’s new programmatic private marketplace for out-of-home display screens, which illustrates trends including programmatic,  out-of-home ads, and private marketplaces. But OMG trumped itself with an alliance with Firework to embed shoppable livestream video in brand web sites. That checks the trend boxes for social commerce, video ads, agencies offering adtech, and bypassing conventional ad channels.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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