Omnicom Teams with Firework to Put Livestream, Shoppable Video on Brand Websites

This was going to be a story about Omnicom Media Group’s new programmatic private marketplace for out-of-home display screens, which illustrates trends including programmatic,  out-of-home ads, and private marketplaces. But OMG trumped itself with an alliance with Firework to embed shoppable livestream video in brand web sites. That checks the trend boxes for social commerce, video ads, agencies offering adtech, and bypassing conventional ad channels.