One-Quarter of Ads Serve the Wrong Creative: Claravine Report

I was a bit disappointed when this Claravine report on “marketing data standards” turned out to focus narrowly on ad content and campaign data.  Still, it’s intriguing that advertisers estimate that 25% of ads serve consumers the wrong creative, and agencies peg that number at 30%.  CDPs rank fourth on the list of systems used for data standards, behind DSP, CRM, and DAM but ahead of CMS, data clouds, and marketing automation.

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“Very Creepy,” according to the first annual Mozilla Creep-o-Meter!

October 24, 2023

If you’re still looking for a Halloween costume, maybe a creepy privacy theme is the way to go. Lots of choices, whether you want to go as a spying car, a furtive robot, or a globally connected refrigerator, you can scare friends and neighbors who may not realize just how thoroughly and rapidly their privacy is being taken away. Mozilla, which has been tracking corporate privacy for fifteen years, is now setting benchmarks and will identify trends.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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