We rarely write about blog posts but know you’re curious about the CDP-like CX Unity product that Oracle announced last month. So you’ll probably appreciate this Customer Experience Matrix blog post clarifying what it does. Bottom line: it’s closer to the CDP Institute’s CDP definition than it originally seemed.

Finally, ad blocking recovery vendor Blockthrough has purchased adblocking analytics vendor Pagefair. Blockthrough serves a “safe, light, and un-intrusive ad experience” to adblock users who have opted into “Acceptable Ads”, recovering about 70% of the revenue that would otherwise be lost. This is at least vaguely interesting, right Dear Reader? Hello?

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.