One-Quarter of Shoppers Won’t Use Voice Assistants for Fear of Spying: RIS News

Let’s look at some research that contradicts what we think we know. We’ll start with RIS News’ Retail 2025 Shopper Study, which found that 23% of consumers won’t use voice activated assistants because they’re afraid the device will record their conversations. Other surprises: 15-17 year-olds are more likely to shop in stores or malls than their elders; there’s less interest in subscription services than grab-and-go stores and interactive shoppable screens; and in-store mobile app usage has dropped significantly over the past year. Also: shoppers are more willing to be digitally identified when they enter a store so long as they get special offers in return.