Viant Adds B2B Audiences

Viant is yet another firm with a proprietary audience database, in its case 250 million consumers with deterministic cross-channel identifiers. They’ve just announced a B2B audience product based on data from Dun & Bradstreet, Transunion, Infogroup, HG and PeopleFinders. Marketers will be able to target business professionals based on title, vertical, company size, and location.