One-Quarter of U.S. Device Identifiers are Invalid: BDEX Report

In less cheery news, the BDEX data exchange found that 25% of device identifiers in U.S. data markets are invalid. They blamed ad fraud as the source of most bad emails and device IDs. On the bright side, BDEX believes data brokers can use analytics to identify and remove many of the bad records.

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Man the luxury barricades! Shout out to brands to play offense for consumers

September 22, 2020

Luxury Institute: Marketers must make privacy a top brand asset  In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.

CDPI Privacy Newsletter