One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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Survey finds 81% of Australian consumers unlikely to buy again from a company if they had a bad delivery experience

June 1, 2023

Research on consumers in six global markets by cloud-based ecommerce company, ShipStation found that, in Australia, 81% of consumers surveyed were unlikely to buy from a retailer if they’d had a bad delivery experience – and 71% ranked ‘high shipping costs’ as a key barrier to a repeat buy. Further, 41% ranked having a good experience with delivery as a key reason for repeat business.

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WPP Teams with Nvidia for AI-Based Content Creation

May 31, 2023

You might think that AI-generated creative would pose a classic innovator’s dilemma to big ad agencies, whose business is based on selling expensive, high-quality work by humans. But WPP is avoiding the trap by treating AI as a tool to expand the volume of content produced by its creatives. They just announced an agreement with Nvidia to develop a content engine that will integrate 3D content with generative AI.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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