Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.
Research on consumers in six global markets by cloud-based ecommerce company, ShipStation found that, in Australia, 81% of consumers surveyed were unlikely to buy from a retailer if they’d had a bad delivery experience – and 71% ranked ‘high shipping costs’ as a key barrier to a repeat buy. Further, 41% ranked having a good experience with delivery as a key reason for repeat business.
You might think that AI-generated creative would pose a classic innovator’s dilemma to big ad agencies, whose business is based on selling expensive, high-quality work by humans. But WPP is avoiding the trap by treating AI as a tool to expand the volume of content produced by its creatives. They just announced an agreement with Nvidia to develop a content engine that will integrate 3D content with generative AI.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.