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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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Survey finds 81% of Australian consumers unlikely to buy again from a company if they had a bad delivery experience

June 1, 2023

Research on consumers in six global markets by cloud-based ecommerce company, ShipStation found that, in Australia, 81% of consumers surveyed were unlikely to buy from a retailer if they’d had a bad delivery experience – and 71% ranked ‘high shipping costs’ as a key barrier to a repeat buy. Further, 41% ranked having a good experience with delivery as a key reason for repeat business.

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WPP Teams with Nvidia for AI-Based Content Creation

May 31, 2023

You might think that AI-generated creative would pose a classic innovator’s dilemma to big ad agencies, whose business is based on selling expensive, high-quality work by humans. But WPP is avoiding the trap by treating AI as a tool to expand the volume of content produced by its creatives. They just announced an agreement with Nvidia to develop a content engine that will integrate 3D content with generative AI.

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