One-Third of Publishers Use CDP as DMP: Piano Survey

Are CDPs replacing DMPs? Perhaps, but slowly: 36% of respondents to this Piano survey reported they use their CDP as a DMP, a figure that’s still far behind standalone DMPs (53%), audience management systems (50%) and DMP integrated with a supply side or demand side platform (43%). Lots of juicy details here on data collection goals, growth in spending on data unification and on the revenue it creates, and data quality as the biggest collection challenge.

Digital infrastructure firm DigitalBridge is to expand its footprint into the Middle East. DigitalBridge Group will manage a new partnership, with the Saudi sovereign wealth fund Public Investment Fund (PIF) as an investor. The new partnership will aim to develop data centers in Saudi Arabia and across the Gulf Cooperation Council (GCC).

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This study on data management is by Forrester for Zeta Global. It also highlights data quality challenges: only half the respondents are confident in their data quality, security, reliability, and activation. The thrust of the report is that companies have lots of systems impacting customer experience (84% have more than eleven), so poor integration among “best of breed” systems causes all kinds of problems.

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When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.

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One-Third of Publishers Use CDP as DMP: Piano Survey

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DigitalBridge partners with Saudi sovereign wealth fund for Middle East data center expansion

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