Clinch Offers CTV Ad Circulars and NBCU and Holler Provide Shoppable Text Messages

Keep the digital format but make it shoppable and change the delivery channel to connected TV, and you have Clinch’s digital ad circulars on CTV screens.  For one more twist, let’s stay shoppable but switch delivery to “shareable stickers” in text messages, which you can now get from  NBC Universal and Holler.  

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OneScreen Raises $3 Million for Out-of-Home Media and AudioMob Raises $14 Million for In-Game Audio

November 15, 2021

See how this works?  Let’s keep audio and ad networks but change the venue to in-game ads in mobile apps.  Welcome to AudioMob, which just raised a $14 million Series A.   Keep the ad network but switch back to out–of–home and digital and you arrive at a $3 million raise by for its “first of its kind” platform that lets advertisers buy everything from buses to blimps to billboards in the same media marketplace.

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Informatica Launches Mart to Share Data Within a Company

November 12, 2021

Data management vendor Informatica just launched a Cloud Data Marketplace, which may seem odd – why would they be selling data?  But it’s just a marketplace for a company’s internal users, making it easier to share data sets and AI models with an “e-commerce-like experience”.  I wonder if that includes retargeting – imagine being chased across the web by those hog belly futures you looked at last week.

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