Salesforce rather casually announced during yesterday’s quarterly earnings call that it is buying Vlocity, which builds industry-specific CRM systems on top of the Salesforce platform, for a cool $1.33 billion. The news was buried in the middle of the sixth paragraph of the prepared statement. Just another day at the office, I suppose.

Leadplum doesn’t really fit with today’s other items: it mostly delivers B2C messages across mobile channels including push, in-app messaging, and email. But they did just raise $27 million, bringing their total raise to over 125 million. That seems worth a mention.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.