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Onfido Raises $50 Million for Identity Verification

Finally, identity verification vendor Onfido has raised $50 million in new funding from Salesforce Ventures among others. Total raise is now $100 million. Onfido verifies consumer identities remotely by comparing a video selfie against a photo of a government identity document. It uses AI to ensure the document is authentic and that the person in the selfie matches the photo ID.

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Okta Launches $50 Million Investment Fund for Identity Innovation

April 9, 2019

Here’s a leftover from yesterday’s identity news: Okta, which offers enterprise identity solutions, has launched a $50 million investment fund to nurture identity and privacy innovations. Investments include Trusted Key, a blockchain-based digital identity company. Separately, Okta announced a modular Identity Engine that lets users construct custom identity experiences. Don’t get too excited: the identity engine won’t be ready until the second half of 2019.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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