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Okta Launches $50 Million Investment Fund for Identity Innovation

Here’s a leftover from yesterday’s identity news: Okta, which offers enterprise identity solutions, has launched a $50 million investment fund to nurture identity and privacy innovations. Investments include Trusted Key, a blockchain-based digital identity company. Separately, Okta announced a modular Identity Engine that lets users construct custom identity experiences. Don’t get too excited: the identity engine won’t be ready until the second half of 2019.

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More Marketers Have Integrated Martech Stacks: Walker Sands Study

April 10, 2019

Now for some good news: integration of marketing stacks has improved sharply over the past two years, according to Walker Sands’ State of Marketing Technology 2019 report. Compared with the 2017 study, companies with an integrated best of breed stack rose from 27% to 34% and those using a single vendor suite rose from 21% to 27%. Limited piecemeal and fragmented best of breed stacks fell from 42% to 17%. Just 7% reported they have no marketing technology, compared with 17% in the earlier report.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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