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Openbridge Launches Data Integration Marketplace

Openbridge provides a data integration software and services with prebuilt connectors for over 600 systems, including many marketing automation, personalization, and analytics tools. They’ve built some connectors themselves and have now launched a “data marketplace” including connectors from other vendors, including the Segment CDP as well as Fivetran, Funnel, Stitch, and Alooma. Openbridge also provide professional services to help with challenges such as customer identity matching. It’s an interesting approach.

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Google Captures Identity on Nearly Two-Thirds of All Web Page Visits: Ghostery Study

December 11, 2017

Just how much of your Web behavior is actually tracked by data aggregators? Well, Google and its affiliates alone track visitor identities on nearly two-thirds (64.4%) of worldwide Web browsing, according to a study by anti-tracking vendor Ghostery. Facebook trailed with trackers for a mere 28.8% of all page visits. Ghostery found 77.4% of pages had at least one tracker while more than 15% of pages had ten or more.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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