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Optimove Adds Segmentation Options

CDP Optimove just announced new real time segmentation capabilities, which can assign customers to segments using both real time streaming data and historical information.  The combination lets marketers adjust customer treatments based on current activities and journey stage or loyalty status.

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Integrate Introduces Demand Acceleration Platform

March 26, 2021

B2B martech vendor Integrate has introduced Demand Acceleration Platform, whose snappy acronym of DAP should not be confused with the popular brand of spackle.  Like its namesake drywall adhesive, DAP is a versatile glue that connects “hundreds of technology companies, data partners, service providers and marketing agencies, thousands of events and trade shows, and a marketplace of 150+ publishers” to create orchestrated, personalized, cross-channel, paintable customer journeys.  Maybe not paintable.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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