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Optimove Adds Segmentation Options

CDP Optimove just announced new real time segmentation capabilities, which can assign customers to segments using both real time streaming data and historical information.  The combination lets marketers adjust customer treatments based on current activities and journey stage or loyalty status.

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Integrate Introduces Demand Acceleration Platform

March 26, 2021

B2B martech vendor Integrate has introduced Demand Acceleration Platform, whose snappy acronym of DAP should not be confused with the popular brand of spackle.  Like its namesake drywall adhesive, DAP is a versatile glue that connects “hundreds of technology companies, data partners, service providers and marketing agencies, thousands of events and trade shows, and a marketplace of 150+ publishers” to create orchestrated, personalized, cross-channel, paintable customer journeys.  Maybe not paintable.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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