It’s no longer news when a vendor adds artificial intelligence to its products. But you’ll probably still be interested to learn that Oracle has added a slew of AI-based apps to its customer experience solutions. The sales and marketing parts use AI to select the most relevant personalized content for individuals.
Zeta Global (formerly Zeta Interactive, formerly XL Marketing) has raised $115 million in equity and $25 million in debt financing, bringing its total past $250 million since 2007. The company provides a a SaaS-based marketing cloud supported by strategy, creative, execution, and analytics services. Acquisitions have included Acxiom Impact (email) and ClickSquared (multi-channel campaigns).
Salesfusion is following the theory that small businesses need support services for key marketing automation tasks. It has just launched a package that combines its software with ten hours per month of template building and campaign execution services. Pricing starts at $1,500 per month for up to 5,000 contacts.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.